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By Fahad H. Al Jumah

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Extra resources for A Comparative Study of Metaphor in Arabic and English: General Business Writing With Teaching Implications

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Managing diversity, one of the most contemporary and often talked-about managerial trends, is one good example of a managerial metaphor that may pose problematic issues for employees. With its emphasis on competitive advantage and fast fix disposition, managing diversity may concentrate on the vantage point of management, while 44 neglecting or greatly reducing attention given to the aspirations and sentiments of the diverse employees themselves (Harter & Kirby, 2003). Thake (1989) expressed the same alarm, saying that most organizational metaphors had a great propensity to treat employees as though they are an expendable corporate resource, instead of seeing them as a reliable long-term asset.

White and Herrera (2003) examined the widespread use of 40 this and other metaphorical terms in the business press. ” The marriage metaphor is also used in the business context to stand for relationships that are central to business, such as that between the buyer and the seller (Celuch, K, Bantham, J. & C. Kasouf, 2006). Koller (2003) seconded the findings of White and Herrera (2003); pointing to the pervasive use of metaphors, notably war metaphors, in business reporting. It has been observed that this usage is instrumental in attracting the attention of readers and ensuring a captive audience.

Thus, the study and interest on metaphors in Arabic literature is arguably quite deeply rooted in at least one important source similar to those recognized for English (Simawe, 2001). The pervasive use of proverbs by Bedouin-Arabs to convey personal and family circumstances have been recorded (Al-Krenawi, 2000). Ibn Taimiyah, a famous Arab scholar of the 13th century, established several metaphorical patterns in Arabic words (Alturki, 1999). He was looking at the semantic meanings and he found that some of the words can accept metaphorical patterns, while others can only rely on their original meanings.

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